It's a completely different business model. We're not asking you to subscribe as a console replacement. And while there are little to no details on Netflix's cloud gaming plans at this stage, Verdu's comments suggest streaming is not going to become the primary focus of the company's gaming operations as it is for TV and film. Obviously, streaming video games – especially titles at the AAA end of the scale – is more complex than allowing people to watch movies or binge through TV series.

Netflix was instrumental in accelerating that shift in other industries. Xbox, PlayStation and Amazon are all slowly growing their cloud gaming services as consumer expectations shift towards being able to transfer between devices while progressing through an entertainment product. Let's tackle that cloud gaming mention right from the off: the still very recent collapse of Stadia is unlikely to be fueling confidence in this space, but Netflix's track record in running a high-quality streaming service for well over a decade does bode well for the company.

The headlines were that it is opening another new studio, has dozens of games in the pipeline, and is 'seriously exploring a cloud gaming offering.' On Wednesday, Netflix dropped a few subtle game announcements into an on-stage TechCrunch talk with its gaming VP Mike Verdu.

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